The idea is that you analyse quantitative methods in general, noting the disadvantages and advantages of quantitative research and to illustrate your points you then use examples such as surveys, or structured interviews, or quantitative content analysis. Less delays and a larger sample size ensures you will have a far easier go of managing your data collection process. Quickly and professionally. The collection of data, in this case, using quantitative research methods is done in real-time to allow for the immediate occurrence of numerical scrutiny. If an answer provides inconclusive results, then there is no way to guarantee the validity of what was received. In this context Morgan, D.L. Relationships that are numerical and measurable are looked at through quantitative research, which is widely utilized in proving the correctness of a hypothesis in marketing, sociology, and psychology. According to Bryman, A. and Bell, E. (2007) reliability means whether or not the results of a study are repeatable. Similarly, Joppe, M. (2000 p.1 cited in Golafshani, N. 2003) defines reliability in quantitative research as The extent to which results are consistent over time and an accurate representation of the total population under study is referred to as reliability and if the results of a study can be reproduced under a similar methodology, then the research instrument is considered to be reliable. Quantitative research is the process of gathering observable data to answer a research question using statistical, computational, or mathematical techniques. Simply because less people are generally sampled, it is not possible to generalise results to that of the population. The observation technique represents another method of collecting the quantitative data in primary form. In recent times, grounded theory approach has been very popular among social researchers engaged with small-scale research. This research utilizes mathematics, analytical methods, and statistical models for constructing and engaging unique concept philosophies or postulates. Under the structured observation method, the researcher must make observations on the basis of one or more specific behaviour in a more comprehensive and structured setting. Depending upon the suitability of the choice, either one of these research methods is used. All work is written to order. Quantitative research sometimes creates unnatural environments. The work takes a methodical approach and is based on an empirical study of measurable anomalies. Additionally, questions can be quite complex due to difficulties in capturing the interest of respondents when it is not the situation facing. Since not every individual takes part in the survey, the deduced outcomes can only be true of those who participate. We can say that it is difficult to fit grounded theory in our subject area because of data compulsions and varying defence expenditure of all countries in the world. And either after or somewhere between this you compare the advantages adn disadvantages. This method is also useful when a series of data points are highly desirable within a particular demographic. Provides narrow, unrealistic information using measures which capture only a tiny proportion of the concept originally under study. Randomized Models 4. After analyzing the data, the principal would identify areas needing further exploration such as parent complaints about the school's response to bullying . It is a process that lets us understand the reasons behind our decisions, behaviors, or actions from a societal viewpoint. Academic books, journals, articles magazines, newspapers, different libraries and electronic sources have been used including the British Library on the basis of secondary sources of information. When the same results occur multiple times, then there is more confidence in the data produced. So, how sure can they be that the results which they obtain in the laboratory will also apply in the real world? One of the major limitations of quantitative research is that it doesnt permit any follow-up to the answers presented by the participants. Researchers must follow specific protocols when using the quantitative method, but there isnt a requirement to directly observe each participant. Qualitative analysis is a process that is often the precursor to quantitative, statistical work; a process to make the tacit underpinnings of an issue explicit; a process you can use to deepen your understanding of complex social and human factors that cannot be understood with numbers; a process that helps you figure out what to count and what . Answer: Let me assume you're asking me to compare publishing in journals vs. at conferences. But the important question for any researcher is which research methodology to use and what is relevant to my particular study. Work with our consultant to learn what to alter, Advantages And Disadvantages Of Quantitative Research Psychology Essay. Quantitative data is usually used in psychology research when the researcher wants to measure and understand something numerically. What Are The Pros & Cons Of Living In Vero Beach, FL? Therefore, they can't be easily misinterpreted. Research can be defined as the process of collecting, analyzing, and interpreting data in order to understand a phenomenon Leedy, P. and Ormrod, J. When you have the ability to study a larger sample size for any hypothesis, then it is easier to reach an accurate generalized conclusion. Also the use of quantitative instruments can verify observations collected during informal field observations. Similarly, according to (Parse, R 2003) the Qualitative and quantitative research approaches are different in their ontologies, epistemologies, and methodologies, yet there are also exists similarities in both. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Quantitative research is collecting, processing and analyzing quantitative or numerical data on predetermined variables. Case studies as well as phenomenology can be used to study individuals. It also provides an advantage in the fact that the data can then get statistically applied to the rest of the demographic being studied. If the price is an issue when research work must be done, then the quantitative approach has a significant barrier to consider. On the other hand though, qualitative research deals with small numbers and fewer people are studied . (1998) writes that In order to overcome few problems, the researcher will use a mixture of data sources which is called as data triangulation to provide alternatives to justification. (2001) recommend the following five: Case studies, grounded theory, ethnography, content analysis, and phenomenological. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Company's Self Esteem 2. The research takes on a systematic approach that relies on an empirical investigation of observable phenomena. Make decisions about product packaging, branding, and other visual elements. Qualitative research can provide a more in depth and detailed account of why things happen and how they affect the people concerned. List of the Pros of Quantitative Research 1. Then you do the same with qualitative methods. The interview will be conducted from HR manager and more than five employees of concern organisation Will better understand the Employee feedback their comments on the benchmarking process and what improvements can be made. 8 Major Pros and Cons of Articles of Confederations, 10 Pros And Cons Of Living In Asheville NC, 7 Pros And Cons Of Living In Charlotte NC, 16 Pros And Cons Of Living In North Carolina, 9 Pros And Cons Of Living In Venice, Florida, 10 Pros And Cons Of Living In South Florida. This may be aspects of class, gender, race or other biases. This can mean using several kinds of methods or data, including using both quantitative and qualitative approaches. How Can Businesses Use Quantitative Research? The discussion initially focuses on some of the academic aspects relevant to research and its types, whereas, subsequently, pertinent research methodology used in this study will be discussed in detail. What will you be able to say about city councils in general? And the answer is nothing. (Allan, G. 2003) Stated that Grounded Theory is a powerful research method for collecting and analysing research data. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The main disadvantages of this method are: it may be costly, raw data, huge volume of population, large volume of data and time consuming. Pollster holds the printed-out questionnaire, reads the question to the respondents and then fills the answers in the questionnaire. Qualitative research has an emergent (as opposed to predetermined), design, and researchers focus on this emerging process as well as the. What are the Pros & Cons of the Google Pixel 2? The use of statistical analysis and hard numbers found in quantitative research has distinct advantages in the research process. This provokes a question of whether the research actually measures what the researcher claims it does. More often it requires a naturalistic approach so that the researcher has keen observation skills. Some efforts at randomization will not create usable information. This is bad because the researcher can be enticed to manipulate the participants answers to suit the research. Each of the three subjects represented male, female and non Muslim candidates representing their respective communities in the country. 4. It refers to the process that is used to collect data based on reviewing existing documents. The only certainty that we have from this data is that if we gather enough of it, then the averages that come out of the data analysis offer a path toward something usable. Gilbert A., Churchill, Jr. (1995) has written that The most significant advantages of secondary data are the cost and time economies they offer. For instance, case studies and the grounded theory research explore processes, activities, and events while ethnographic research analyses broad cultural-sharing behaviors of individuals or groups. This article seeks to rehabilitate the quantitative by re-theorizing the landscape in linguistic landscape (LL), moving from an area based study of visible forms to a poststructuralist . Working with groups of participants to solicit answers is about 40% cheaper than other information collection methods, but it is still a problematic approach for small businesses to manage. Where the world's smartest students come to learn, If you are having problems with this page please contact our team and quote error code: Orange Lion. Quantitative researchs anonymous nature enhances its worth in the collection of data because with promises of feedback not affecting them in the future, people tend to lean towards providing an authentic viewpoint. What Are The Pros And Cons Of Living In Destin, Fl. Fewer delays in the acquisition of these resources makes it easier to find correlations that eventually lead toward a useful conclusion. Also, both approaches elicit evidence that enhances understanding of the phenomena under study. It is useful in examining the totality of a unit a holistic approach. If you want to work in research, understanding this style can help you study issues through data . f Age group wise configuration of candidates. Created by: georgiasadler Created on: 02-04-14 12:53 Psychology Methodology AS Edexcel Access full resource now Quantitative involves information that deals with quantity and numbers, which is totally different from the qualitative method, which deals with observation and description. The normal questions researcher employs, can lead to biasness and false depiction of the data, which reflects the view of the researcher, than the participant. This already does give a connotation that goes beyond a mere list of data organized as a result, since these data are shown in the final report is entirely consistent with the variables that are declared from the beginning and the results are to provide a specific situation . 3. Quantitative research deals with numbers and logic. Furthermore, this can also be widely used in studies relating to economics, psychology, demography, sociology, marketing, health, and human development or studies relating to gender. One of the most popular methods when using this approach is to use a focus group. That is why the research gets closely affiliated with the scientific method. Quantitative research studies can be very expensive. Research Methods (n.d) [online] Available at: http://www.cluteinstitute-onlinejournals.com/PDFs/200768.pdf. You can also compare its results. Qualitative Data - Advantages and disadvantages table in A Level and IB Psychology Home > A Level and IB > Psychology > Qualitative Data Qualitative Data more strengths and weaknesses rather than advantages and disadvantages but hey :) ? Millenials the self-centered generation? For instance, if a researcher wants to know the customer satisfaction rate of a brand, data can be collected from a group of people using a questionnaire. Researchers using quantitative methods often attempt to interpret the meaning of the data to find potential causal relationships between different variables. 3. In coding procedure actual meaning of the data may lose or disconnected. Secondary data can also be found in local libraries, on the Web, books, government publications, periodicals as well as electronic databases, magazines and newspapers, are also great sources of secondary data. Important when it comes to telephone interviews is that they must be limited in time. It was discovered by (Glaser & Strauss 1967) in the 1960s. There are several methods of triangulation as (Burns, R.B. On the other hand though, qualitative research deals with small numbers and fewer people are studied . These close-ended questionnaires include answers that the researcher thinks are most appropriate. ii. When opinions are a valid substitute for facts, then anything becomes possible. The primary data of this research is represented in Questionnaires and Semi-structured interviews with HR manager, employees concerns human resources management and candidates to the organisation. In psychology (and probably other social science fields), publishing in journals is very difficult. The site owner may have set restrictions that prevent you from accessing the site. As is the case with personal interviews that the meeting has the potential to obtain responses from the highest quality possible to do so. Openness - can generate new theories and recognize phenomena ignored by most or previous researchers and literature. Forthright Scrutiny 5. In other words the data observed or collected directly from firsthand experience is called primary data. David, A. et al. Secondly Quantitative research projects often include larger numbers of respondents, and covers a larger geographical area. This will help to increase the scope, depth and consistency in methodological proceedings (Flick, U. Research methodology for primary and secondary data is as follows; Adopting the case study approach to the research is very useful in this research study because conclusions based on data collected. It can provide information about program stakeholders who were overlooked initially. Neither is better than the other- they are just different and both have strengths and weaknesses.. Hence, its application to other scenarios of the same nature may not sound reasonable. 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