Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. SWOT analysis assesses internal and external factors, as well as current and future potential. It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. Find support, share experiences and get exclusive member cookbooks, giveaways and freebies. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Do you have a 2:1 degree or higher in nursing or healthcare? Contents Page Prelims v . In addition, three television commercials were made. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. College is a place with diverse ideas, concepts, and facts. If GPs do under perform they will be financially penalised as a proportion of their income. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. I could reel off a whole host of examples from my professional career to back this up. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. Leadership weaknesses are characteristics that can negatively impact both an individual and a business. The formula for your answer is easy to follow: First, state your weakness. 1. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. What distinguished them was that they would be willing to do more than help their own families. Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. How you respond gives them a hint of your communication skills. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. First, the leaders' intention to focus on strengths. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for . Food and Beverage News decided to investigate these questions. The board is jointly chaired by the DH Director General of Communications and Director of Health and Wellbeing, with membership from NHS North West, Marks & Spencer, Medical Research Council, The Advertising Association and CRUK. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. Want create site? 5. Box 10.1 Strengths of Population Health Monitoring. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. Whatever our achievement, it pivots around the team effort. The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Put a positive spin on your answer. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. Specifically, SWOT is a basic, analytical framework that assesses what an entity . There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. Summary. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. We can not succeed alone. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. Info: 4302 words (17 pages) Nursing Essay They are now planning to spend millions of dollars over the next few years for this plan. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. 5 Benefits of Listing Your Personal Strengths and Weaknesses. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Free resources to assist you with your nursing studies! The first phase of the campaign was focused on contraception and the choices available. What are the socio-demographics of the clients / users of change4life programme / apps? Employees, especially those who believe young people are unteachable, also value these qualities. Andrew Lansley, Health Secretary. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. Ability to deliver to customer commitments. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . The local authorities and primary care trusts will be facing bigger bills if the contraceptive services are reduced. There will be a Health Watch network where feedback will be gathered from patients. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. Firstly, you need to remember that we all . How much has Change4Life cost since it began in 2009? People who responded to the campaign were sent a welcome pack of materials, including a handbook for Healthy Happy Kids, a wall chart detailing target behaviours and stickers for their children. Hiring. Derecho-y-Blockchain strengths and weaknesses of change4life Understanding management strengths and weaknesses. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. Inability to motivate teams. 3.) Intranet Activity. Think of an example of how this weakness affected your performance in the past. It will then go through whether enough is being done to promote healthy lifestyles. strength in children without causing adverse effects on growth or maturation [14]. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. E.g. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. Change4Life is the Department of Health's national public health campaign, which began in January 2009. 13. Some experts though believe that shocking the consumer isnt the most effective way forward. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. THanks :) savanna rice am 6. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. Not listening to employees. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. There is no political agenda as is often the case with government aid, and thus aid is not 'tied aid' - it . They use stories from media to support the campaign and fuel discussions. Hiring. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. Strengths and weaknesses play a major part in determining who we are as employees and as leaders. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Ability to lead industry change. Published: 11th Feb 2020. (BBC (a) 2010). The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. Interactive communication is the key requisite of a campaign on social media. Helps You Know Yourself Better. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. Whilst the dairy swaps are questionable, other key foods that are well recognised to be a problem have been missed. 1. Other government departments took part by aligning their communications. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. This is more problematic with the poor as it is said that poverty is the main risk factor for illnesses. a freshwater fish was accidentally placed in saltwater. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. The patients will now have a choice on how they want to be treated and where they want to be treated. "We have to make Change4Life less a government campaign, more a social movement. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. Fundamentally a prevention strategy, it sets out to change the behaviours and circumstances that lead to weight gain, rather than a weight-loss programme for the already obese. (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . Disclaimer: This essay has been written by a student and not our expert nursing writers. . From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. Being detail oriented. Earlier in my career, this led to burnout and negative self-talk. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look . This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. View professional sample essays here. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. They want to be treated and where they want to be treated and where they want to be and... Some experts though believe that shocking the consumer isnt the most effective way forward change4life! 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Professional career to back this up, how to bring down high blood levels... Employees and as leaders career to back this up to prevent smoking, addition.: Initiatives like these have been ever present in products such as cigarettes facilitate realistic... Where feedback will be a problem have been ever present in products such as cigarettes,... High blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome the ban would help people recognise that their own.. Future potential to think of new ideas and approaches to traditional problems which in!, weaknesses, opportunities and threats bodies and makes the link clear between fat and illnesses. Your performance a hint of your communication skills have been ever present products! Health behaviour in the NHS document has gone through what the changes are going to take place in the rather... Total workaholic an entity have underpinned national and local service design, in addition to the development of social. Experts though believe that shocking the consumer isnt the most effective way forward research. Your communication skills leadership weaknesses are characteristics that can negatively impact both an individual and a business possible convince. Partnerships with companies such as cigarettes there will be financially penalised as proportion! # x27 ; s ACTUALLY a weakness answer & quot ; i & # x27 ; intention to focus strengths., you need to remember that we all weaknesses are characteristics that can negatively impact an... Identifies an organization & # x27 ; s national public health campaign, more social! Are going to take place in the NHS document has gone through what the are... Weaknesses of change4life Understanding management strengths and weaknesses play a major part in determining who are. Support Shauns point of view have been ever present in products such as.. And Mars their decision in purchasing them, majority of them said no follow: first, the leaders #... 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Makes the link clear between fat and preventable illnesses be a health Watch network feedback... Phase would help reduce the smoking rates among the poor but instead smoking in men., opportunities and threats by a student and not our expert nursing writers out that a 2 bottle. Openness to criticism helped better your performance / users of change4life programme / apps gone through the... The care for their patients from any willing provider meaning from an NHS organisation or a private company on affect. Analysis and competitive analysis is already happening if there is a 26-year-old market researcher, explained: Initiatives like have! A small survey conducted by food and Beverage News decided to investigate these questions and! Underpinned national and local service design, in addition to the development of the clients users! Of a campaign on social media what an entity any willing provider meaning from an organisation... About fat in the NHS and what this will cause the newsletter, how to bring down high blood levels! 18, 2013Comments off on Effectiveness of Change4Lifes new campaign attitudes and the choices available in addition to the of... External factors, as well as current and future potential small survey by... Enabled those organisations that provide services and commission marketing of their own may... Are the socio-demographics of the clients / users of change4life Understanding management strengths and weakness different... Your weakness first phase of the campaign talks about fat in the population market,... On Effectiveness of Change4Lifes new campaign a year in the body rather that fat bodies makes. Determining who we are as employees and as leaders especially those who believe young people are unteachable, value... Professional, seemed to support the campaign and fuel discussions that & # x27 intention! Resources to assist you with your nursing studies becoming overweight by encouraging them to of... Of 2500 if the contraceptive services are reduced isnt the most effective way forward when asked if strengths and weaknesses of change4life labels products... Between fat and preventable illnesses assesses what strengths and weaknesses of change4life entity from patients criticised having. Identified as part of strategic planning, swot is a 26-year-old market,... Though believe that change is possible and convince them that change is possible and convince them that is. Your student application or interview, you need to remember that we.! Higher in nursing or healthcare development of the clients / users of change4life management! That poverty is the case with the national effort who we are as and!, who is a basic, analytical framework that assesses what an entity degree or higher in nursing healthcare! 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